Privacy
Last updated 24 October 2026.
This explains what TheWearDeck collects while we’re on the waitlist, why, and what you can do about it. We keep it to what we need, we never sell your data, and we don’t use it for ads.
Who we are
TheWearDeck is run by TheWearDeck LTD, registered in England and Wales, company no. 16794202, registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. TheWearDeck LTD is the controller of your personal data. Contact us about anything on this page at hello@theweardeck.net.
What we collect
If you join the waitlist: your email address, the time you joined, and any survey answers you choose to give (what you shop for, your style, your budget, when you’d use it and brands you like). We also note which link brought you here and, if a friend shared their link, that they referred you.
If you join the brand waitlist: your work email, your brand’s website, which link brought you here, and our review decision.
If you accept cookies: a random device ID and the pages you view, which link or video brought you, your device type, and which waitlist steps you complete. It isn’t linked to your name.
To keep the site safe and working: a scrambled (hashed) version of your IP address to stop spam sign-ups, and error reports when something breaks. Error reports have emails and tokens removed before they’re stored.
TheWearDeck is for people aged 16 and over.
Why we use it
- To email you when your spot opens, and about TheWearDeck launching. We do this because you agreed to it when you joined. Every email has an unsubscribe link.
- To decide which brands to launch with and to shape how Kay styles outfits, using your survey answers. You gave these by choice, and every question is optional.
- To review brands that ask to join, and email them about it. This is a step they asked us to take.
- To count visits and see what brings people to the waitlist, only if you accept cookies.
- To stop abuse and fix bugs, because we have a legitimate interest in keeping the site secure and working.
How long we keep it
- Waitlist details: until you sign up, unsubscribe or ask us to delete them, or 12 months after launch, whichever comes first.
- Brand waitlist details: until the brand signs up or asks us to delete them, or 12 months after launch.
- Visit and page data: up to 24 months.
- Hashed IP addresses: 1 day.
- Error reports: 30 days.
Who else handles it
Only the TheWearDeck team can see your details. We don’t share them with brands. These services store or process data for us, under contracts that require them to protect it:
- Supabase: our database, hosted in London.
- Vercel: hosts the website.
- Resend: sends our emails.
Vercel and Resend are US companies, so some data may be handled outside the UK. When that happens it’s covered by the safeguards UK law requires, such as the UK–US data bridge or standard contract terms approved for UK transfers.
Cookies
We set one cookie to remember your cookie choice, kept for a year. If you tap Accept, we also set a random device ID so we can count visits and see which pages and videos bring people to the waitlist. It expires after 13 months and we don’t use it for ads. Tap No thanks and we set nothing else. To change your mind, clear this site’s cookies and the choice will appear again.
Your rights
You can ask us to:
- show you the data we hold about you, or send you a copy
- correct it
- delete it
- stop or limit how we use it
You can also withdraw your consent at any time: unsubscribe from our emails, or clear your cookies. Email hello@theweardeck.net and we’ll reply within one month.
If you’re unhappy with how we’ve handled your data, you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113. We’d appreciate the chance to sort it out first.
Changes
We’ll update this page when TheWearDeck changes, for example when accounts and outfits arrive at launch, and change the date at the top. If a change affects how we use data you’ve already given us, we’ll email you first.